I recently started doing video cigar reviews. Initially, the job sounded pretty straightforward. Smoke a cigar, give my opinions… That made me stop and think. Should I be giving my personal opinions on cigars, or should I be giving the objective facts on the cigars and let people decide for themselves whether or not they would want to try the cigar?
Sitting with a group of friends at our local cigar lounge, there are certainly some cigars that all of us can agree on. Then there are cigars that everyone will dislike, and one odd person out will say they enjoy. It can be an awkward moment for the person who enjoys the cigar, especially if the group gives them grief for it.
I have been to cigar events, where the manufacturer hands out a sample cigar to encourage people to try their brand. There was one particular event where, as I walked through the crowded cigar lounge, I saw ashtrays full of half-smoked discarded samples. I have to admit, I was one of the people who discarded the cigar less than halfway through. (Note: I tend not to do this anymore, I have begun to smoke all cigars the whole way through to see if the profile develops.) Yet, I have seen many positive reviews for this cigar online and many tweets from people who enjoy this cigar on a regular basis.
I have to believe that at the very least the blender liked something about the flavor profile of the cigar. At the very least, they believed that the blend was good for the price point they wanted to achieve. So there would have to be smokers who would find it an enjoyable cigar, regardless of what my personal opinion of the cigar is. Some flavors are appealing to some folks, while others would find the same flavors undesirable.
All of which led me to realize that while I certainly could share my personal opinion of cigars in my reviews, that was not what I wanted to do. I would much rather share my objective observations of each cigar – what do I taste, how is the draw, etc. – and let each prospective smoker decide whether or not it was a good cigar for them. Once in awhile, if I find a cigar’s flavor profile more offensive, I will mention that it’s not something that I personally enjoy, but that if viewers like the flavors I described they should try it.